Objective
To create a brand and line of facial skin care products in a group of 3-5 students. Together we created Flora Face, a skincare brand where we focus on making facial therapy products better. Our target audience is young adult women who are interested in organic skincare products. Along with creating the logo, we had to come up with a brand manual and packaging design.
Solution
For our design approach, we came up with a watercolor and nature theme as well as using lifestyle photography because our brand stands for natural beauty and organic ingredients. Furthermore, we wanted our brand keyword “pure” to reflect in our designs so we included white space in our brand manual and logo design.
Credits
Kelsy Baloch, Hanna Ali, Yumna Gillani, Hafsa Majeed, Hadiqa Mawji