Objective
To design a brochure for Toronto’s Bike Plan, an organization run in Toronto. The organization’s goal is to increase the number of bicycles trips in Toronto and to decrease cycling accidents.
Solution
For this design, I wanted to make it visually appealing by adding a line of circles that represent bike wheels and travelling on a path. For the typography, I wanted the focus to be on the city’s Bike Plan rather than relying on images so that it doesn’t distract the reader.
